Think of three brands you really like and discuss what 'appealing and persuasive' ideas they communicate to you. M What is the brand image of dior? Iii skim the article on the opposite page quickly and say which of the following points are mentioned: 1 The high profit margins on bags 2 Investing in markets that may take some time to grow 3 people are ready to pay a lot. 4 building customer loyalty through readyto-wear ii read the article and complete the notes in the maps below. Then correct the ten mistakes. Values of a historic need for expansion of shareholders balances good times gel out of office assistant Bernard Arnault creative types / wear - de castellane iewellery galliano newness whal happens next people from different countries bad times - time on organisation caculator 6 scanned. As the industry 5 goes global, he must balance the demands of shareholders and the values of a historic label. The need for exclusivity and the need for expansion.
Podobné jako, writing, that, works, 3 rd, edition, knihy
Brands successful brands m ) cd1.2 Chris Cleaver is Managing Director, business Brands at Dragon Brands. Listen to the first part of the interview and tick the points that he makes. 1 helps people to become familiar with a product. 2 gives a product an identity. 3 increases the sales of a product or service. 4 enables the target consumer to decide if they want the product o r not. Iii ) cd1.3 listen to the second part of the interview and answer the question. What is the main function of a brand? Chris Cleaver ii 8 Watch the interview on 0 the ovo-rom. Building luxury brands m ) CD1.4 listen to the final part. In which two ways has Chris Cleaver's company helped nokia?
B discuss these questions. See the ovo-rom for the i-glossary. V 1 What are the advantages and disadvantages for companies of paperwork prlJduct endorsements? 2 How can companies create brand loyalty? 3 Can you give any examples of successful o r unsuccessful brand stretching? 4 Think of a cheap or expensive idea for a product launch. 5 What other market segments can you identify (e.g. 6 What action can companies take if they start to lose market share? 7 scanned for paul Jennings unit.
Consists resumes of introduction, growth, maturity and decline. Means that it appeals to all sectors of the uk market. 8 The use of Aston Martin cars biography and Sony computers in James Bond films are examples. 9 Microsoft is the. 10 In countries with ageing populations, the over60s age group is becoming an increasingly important. 11 Pepsi is the. In carbonated soft drinks. 12 Focus groups and consumer surveys are ways of conducting.
What reasons does each person give for liking or disliking brands? Which person do you agree with? Scanned for paul Jennings unit 1 brands brand management b match these word partnerships to their meanings_ loyalty a) image b) stretching c) awareness d) name e) launch f) lifecycle g) range h) placement i) endorsement j) the title given to a product by the. I complete these sentences with word partnerships from Exercise A_ n d 1 no one recognises our logo or slogan. We need to spend more on advertising to raise. t 2 Consumers who always buy sony when they need a new tv are showing. 3 A fashion designer who launches his o r her own perfume is an example of 4 The. Of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive. 5 george Clooney advertising Nespresso is an example.
Writing, your Dissertation, 3 rd, edition / Nejlevnější
Then answer these questions. 1 do you / would you buy any of the following brands? Coca-cola ikea microsoft Tesco Chanel ibm general Electric Virgin nokia kellogg's toyota google Intel Samsung Ford McDonald's Mercedes-Benz disney marlboro China mobile 2 Which of the brands above do you think feature in the top-ten Interbrand list in both 19? (Check your answer on page 134. Are you surprised?) planetario 3 Pick some of the brands above which interest you. What image and qualities does each one have?
Use these words and phrases to help you. Value for money upmarket durable inexpensive fashionable sexy timeless cool well-made reliable sophisticated fun classic stylish 4 How loyal are you to the brands you have chosen? When you buy jeans, do you always buy levi's? Why do people buy brands? 5 Why do you think some people dislike brands? L Listen to two speakers talking about brands.
You will become more accurate in your use of language. Each unit contains a language review box which provides a review of key grammar items. You will develop essential business communication skills, such as making presentations, taking part in meetings, negotiating, telephoning, and using English in social situations. Each skills section contains a useful language box, which provides you with the language you need to carry out the realistic business tasks in the book. The case studies are linked to the business topics of each unit. They are based on realistic business prablems or situations and allow you to use the language and communication skills you have developed while working through the unit.
They give you the opportunity to practise your speaking skills in realistic business situations. Each Case study ends with a writing task. After you've finished the case study, you can watch a consultant discussing the issues it raises on the ovo-rom. These four units focus on different aspects of international communication. They help to raise your awareness of potential problems or misunderstandings that may arise when doing business with people from different cultures. Market leader Intermediate third edition also contains four revision units, each based on material covered in the preceding three course book units. Each revision unit is designed so that it can be completed in one session or on a unit-by-unit basis. 5 scanned for paul Jennings startin 6 ij work with a partner. List some of your favourite brands.
Kniha: New headway pre-Intermediate ( 3 rd Edition
You can find definitions and teresa examples, and listen to the pronunciation of new vocabulary in the i-glossary feature on the ovo-rom. A good business dictionary, such as essay the longman Business English Dictionary, will also help you to increase your business vocabulary. You will read authentic articles on a variety of topics from the financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles. You will hear authentic interviews with businesspeople and a variety of scripted recordings. You will develop listening skills such as listening for information and note-taking. You can also watch the interviews on the ovo-rom. This section focuses on common problem areas at intermediate level.
the English Language centre and Principal Lecturer at London Metropolitan University. David Cotton (centre) has over 40 years' experience teaching and training in efl, esp and English for Business, and is the author of numerous business English titles, including Agenda, world of Business, International Business Topics and keys to management. He is also one of the authors of the best selling Business C/ass. He was until recently a senior Lecturer at London Metropolitan University. Simon Kent (right) has over 20 years' teaching experience, including three years as an incompany trainer in Berlin at the time of German reunification. He is currently a senior Lecturer in business and general English, as well as having special responsibility for designing new courses at London Metropolitan U niversity. Scanned for paul Jennings vocabulary readi ng listening language review ski lls case study working across cultures revisioits introduction what is in the units? You are offered a variety of interesting activities in which you discuss the topic of the unit and exchange ideas about. You will learn important new words and phrases which you can use when you carry out the tasks in the unit.
Product and market Present simple and present continuous British and American travel words Talking about the future words for describing change past simple and present perfect language work words and expressions to describe company structure noun combinations Words and expressions for talking about advertising Articles. Market leader is engelsk a multi level business English course for businesspeople and students of business English. It has been developed in association with the financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business. This third edition of the Intermediate level features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects.
New headway intermediate 3 rd Edition - pdf
I 3rd Edition, intermediate, business English course book, david Cotton david Falvey simon Kent, i, ft pearson. Longman financial, times scanned for paul Jennings, unit. Brands, c) page 6, unit 2, travel. C) page 14, unit3, change, c) page 22, discussion. Talk about your favourite brands, talk about your travel experiences, discuss attitudes to change in general and at work, texts listening: An interview with a brand manager. Reading: building luxury brands - financial Times, listening: An interview with a sales director of a hotel chain, reading: What business travellers want. Financial Times, reading: Mercedes, shining star-, financial Times listening: An interview with a management consultant, working across cultures: 1 socialising, revision un. Unit 4, organisation, c) page 36, unit. Advertising c) page 44 unit6 money c) page 52 discussion talk about status within an organisation Discuss authentic advertisements 00 a quiz and discuss attitudes to money texts reading: A essay successful organisation - financial Times listening: An interview with a management consultant reading: A new.